July 2, 2021 by Steve Beckow
The news stories and videos are coming out faster and in more numbers than allow for individual posting. So wherever possible we’re going to combine them.
Thanks to Suzi on Buy me a Coffee for her research.
Lisbon Court Rules Only 0.9% Of ‘Verified Cases’ Died Of COVID, Numbering 152, Not 17,000 As Claimed
GreatGameIndia, July 2, 2021
As per a ruling by the Lisbon court, only 0.9% of ‘verified cases’ died of COVID, numbering 152, and not 17,000 as claimed by the government. The ruling has proved that the government faked COVID-19 death statistics.
Following a citizen’s petition, a Lisbon court was forced to provide verified COVID-19 mortality data.
According to the ruling (read full judgment below), the number of verified COVID-19 deaths from January 2020 to April 2021 is only 152, not about 17,000 as claimed by government ministries.
All the “others” died for various reasons, although their PCR test was positive.
The data are from the Sistema de Informação dos Certificados de Óbito (Death Certificate Information System – SICO), the only such system in Portugal.
VICTORY: Supreme Court Upholds Arizona Election Integrity Laws Dealing Blow to Democrat Fraud Attempts
National Pulse, July 1, 2021
The U.S. Supreme Court has ruled that Arizona’s new voting laws that push for a more secure election are not in breach of the Voting Rights Act. The move will come as a major blow to Democrats who rely on weak ballot integrity to claim marginal victories in swing states.
According to the Associated Press:
The court, by a 6-3 vote, reversed a lower court ruling in deciding that Arizona’s limits on who can return early ballots for another person and refusal to count ballots cast in the wrong precinct are not racially discriminatory.
The federal appeals court in San Francisco had held that the measures disproportionately affected Black, Hispanic and Native American voters in violation of the landmark Voting Rights Act.
Justice Samuel Alito wrote for a conservative majority that the state’s interest in the integrity of elections justified the measures.
The court rejected the idea that showing that a state law disproportionately affects minority voters is enough to prove a violation of the law.
The World Economic Forum’s recommended strategies to sell the vaccine.
3 tactics to overcome COVID-19 vaccine hesitancy
- Rohit Deshpandé Sebastian S. Kresge Professor of Marketing, Harvard Business School
- Ofer Mintz Associate Head, Marketing, University of Technology, Sydney
- Imran S. Currim Professor of Marketing, Paul Merage School of Business, University of California, Irvine
World Economic Forum, June 28, 2021
- Public health officials could use advertising theory to achieve herd immunity to COVID-19, marketing experts believe.
- Efforts to encourage vaccinations to date have focussed on distribution but addressing how people think and feel about getting the vaccine could convince skeptics to vaccinate.
- Community leaders and local health workers can play a key role in tackling vaccine-related fear and misinformation, while incentives from states, cities and employers could help get skeptics through the door of local vaccination centres.
An estimated 60-70% of the world’s population needs to be vaccinated against COVID-19 to achieve herd immunity. This makes overcoming COVID-19 vaccine hesitancy, procrastination, and rejection the greatest marketing communication challenge of our lifetime.
The US is moving “from a supply problem to a demand problem,” as Dr David Kessler, the chief science officer for the US government’s COVID-19 response task force noted earlier this year. Research indicates that other countries including Australia, France, Russia, South Africa, Japan and Germany will face similar demand problems once their vaccine production and distribution issues are addressed.
There are simply not enough patient-centric solutions to address vaccine hesitancy, procrastination, and rejection. Our research focuses on creating and implementing such solutions to inform, persuade, and convince customer segments to act, and we believe this kind of approach could also boost COVID-19 vaccine communication efforts.
Patient-centric solutions to vaccine hesitancy
The decision-making process for customers – or in this case patients – is often understood using the Hierarchy of Effects Framework. It suggests that customers think first, then feel and then do. In relation to the COVID-19 vaccine, this implies that patients need to first “think” about it, that is, become aware of and knowledgeable about the vaccine. Next, patients need to “feel” positively about it, as in developing a conviction to get the vaccine. Finally, patients need to “do” it – in other words, get vaccinated.
Most policy makers have emphasised the “do” stage by focusing on distribution and convenience via a combination of mass vaccination, hospital, physician, and drug store sites. This makes sense for the population interested in getting vaccinated. For the vaccine procrastinator, hesitant, and rejector populations, however, we need to focus on the “think” and “feel” stages of decision making. Without these stages, patients are unlikely to move to the “do” stage.
Click to enlargeA different approach to communicating with vaccine skeptics aims to reduce procrastination and rejection.
Image: Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School
Using examples from the US – one country currently facing a greater vaccine demand than supply problem – we have developed three recommendations for how best to use this theory to eradicate vaccine hesitancy.
1. Increase knowledge and overcome misinformation
First, we need to focus on the “think” stage by asking why people are hesitating, procrastinating, and rejecting the vaccine. Research shows a major reason is that such patients are likely to believe the invention and approval process of the vaccine was rushed, with underreported side-effects. This can be addressed by local leaders proactively reaching out and educating sceptics via media such as phone calls, direct mail, television, billboard, and digital channels.
One rural parish in the US state of Louisiana, for example, enlisted African-American preachers and local leaders to directly phone members of their community. This led to a 9% increase in the parish’s vaccination rate in a week.
The state of Iowa features a current congresswoman who is also an experienced physician in its vaccine ads. This approach often appeals to preferences to hear from leaders in their own political party with medical expertise, while empowering them to make personal decisions without pressure.
Overcoming COVID-19 vaccine hesitancy, procrastination and rejection is the greatest marketing communication challenge of our lifetime.
—Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School
More assertive approaches are also needed to overcome vaccine misinformation, in particular on social media. Previous research shows that having medical sources directly refute inaccurate claims online is particularly effective. Training and funding is needed to help medical, public health, and non-profit organisations actively respond to misinformation with science-based evidence.
2. Improve feelings
The vaccine-hesitant population has developed strong feelings against it, so using information sources trusted by these people could improve their feelings about the vaccine. Research indicates those that are hesitant trust medical providers, political and faith-based leaders to provide “think”-based knowledge about medical decisions, but are more likely to rely on their communities to provide the “feel” or emotion-based conviction for decisions.
One nurse in Louisiana deployed a particularly effective tactic. She called her vaccine-hesitant patients to talk about how she had been a vaccine skeptic but changed her mind after her husband passed away due to COVID-19.
In the US state of Oregon, Native American tribes have seen relatively high vaccination rates. Among initiatives rolled out by these communities to encourage vaccinations, the Confederated Tribes of Siletz Indians has used direct phone calls, discussions, and social media apps to get family and friends vaccinated.
Another way to improve vaccine sceptics’ feelings is to play into a fear of missing out (FOMO), both socially and economically.
3. Facilitate action
Mass vaccination sites are critical to facilitate patients who want to be vaccinated. Reaching people that are unsure about getting vaccinated, however, will require proactive tactics.
First, incentives can work. Several US states and cities provide cash incentives and free transportation, or create lotteries and large block parties to incentivise vaccinations. Businesses should also be encouraged to contribute by providing paid time-off, free products and lottery giveaways.
Enhancing the convenience of getting vaccinated is another useful tactic. In business, we call this “going to your market” or, in this case, “taking the vaccine to the patients”. For example, the Primary Health Network in Pennsylvania, US created a mobile health unit to provide pop-up clinics in rural and underserved areas with larger vaccine-hesitant populations. The Southwest Health System in Colorado created “vaccine swat teams” to reach long-term care facilities and homebound residents who experienced difficulty getting to mass vaccination sites. Such approaches provide proactive micro-vaccination sites tailored for the vaccine-hesitant, procrastinators, and rejectors, in contrast to mass vaccination sites for those eager to get vaccinated.
We believe applying the “think – feel – do” patient-centered approach to the COVID-19 vaccine communication problem will improve efforts at accelerating global herd immunity. Ensuring a safe economic reopening and recovery and overcoming this significant health and economic challenge could depend on such tactics.